DQM Rules
Hi,
We are on Oracle EBS 11.5.10.2
In AR, we currently have multiple match rules on how to identify a unique customer and all of them are being used in different scenarios. But going forward we have decided to use just one match rule and identify a customer based on email address.
My question is that since now we are just using email address as an identifier and we do not want to do any transformation on email address would it make more sense to handle this through custom code and not create any match rule setup at all? What could be the disadvantages of not using DQM and handling the logic to identify a unique customer programmatically through custom code?