RDFCS v19 - How to Explain Promotion Lift Effects Numbers to Clients?
Hi,
Our customer wants to understand how the numbers he sees on the calculated effects in Causal are translated into demand uplifts, since they want to better control the promotion effects and even manually override system generated calculations. In order to that, they need to understand how the number he enters into the override effect will affect the forecast.
For example, if I have a promo effect of 0.5 calculated, how this translates in terms of lifts? I know this number is an input to the forecast procedure within the configuration, but is there like a formula that the user can follow so he can understands the impacts of changing this number?