Replication - Eloqua Campaign/Opportunity Attribution

Erik 5601

Organization Name (Required - If you are an Oracle Partner, please provide the organization you are logging the idea on behalf of):

Darling Ingredients Inc

Description (Required):

This is a request to update the metadata-catalog for the seeded Eloqua Data Replication configuration to expose the Opportunity and Attribution data found within the Eloqua application.

Use Case and Business Need (Required):

This would allow us to build closed loop marketing/CRM reporting in OAC. With this data not being available, it blocks us from producing reporting against the Oracle applications that is easily available with other applications like Salesforce/Pardot. Allowing us to replicate the Eloqua data which stores the degree of campaigns being attributed to closed opportunities would allow basic analysis in knowing how impactful marketing campaigns in closing sales. See the attached document for further detailing of our use case and the current obstacle.

Enhancement Request / Service Request:

EloquaCLRReporting.docx

3-29707387291