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Decoding Love with Data!
Valentine’s Day is more than just a day of romantic gestures, it’s a reflection of how we express love. According to Dr. Gary Chapman’s book The 5 Love Languages, love can be expressed in five ways — Words of Affirmation, Acts of Service, Receiving Gifts, Quality Time, and Physical Touch.
But how do people really express love on Valentine’s Day? I created a Valentine’s Viz to show spending trends, specifically on gifts, which is one of the five love languages.
Using data from the National Retail Federation (NRF) , I explored consumer spending on Valentine’s gifts. The results were fascinating — in 2025, consumers are expected to spend a record $27.5 billion on Valentine’s Day. The survey reveals they’re also purchasing gifts for family members, friends, co-workers, and even pets.
This significant expenditure on items like jewelry, chocolates, and flowers reaffirms that “Receiving Gifts” remains a dominant love language on this day. However, not all expressions of love require a purchase; experiences such as a romantic dinner or a weekend getaway also indicate Quality Time as a popular love language.
This Valentine’s Day, whether you’re buying a gift, planning a special date, or simply saying “I love you”, understanding love languages can make all the difference.
I wish you a very Happy Valentine’s Day ❤️
Comments
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Love it :)
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interesting statistic. Dr Gary Chapman seems to have got one of five right for sure. Thanks for the share.
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Awesome presentation & visualizations!
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Topical, insightful and appealing - great visualization @InsightSeeker-Oracle !!
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Great graphics. Love this!
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Awesome!!!
Expressing love not always linked with Gift/Reward and its about how much you spent a quality of time with your loved ones. And good to see its 2nd in Top 5 gift categories i.e An Envening out.
@InsightSeeker-Oracle Thanks for your effort and presenting this DV to us.
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