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a formula question + 1 (for hockey fans!)

hi experts. i hope i am posting in right place. I have a formula question
I have several columns that begin with "SRH" followed by a number.. 8,9,10,11,12,14 ... I also have a column called Lead Owner
These represent names in Sales Resource Hierarchy, usually one of which is the owner of a LEAD or OPPORTUNITY. For example, Gordie Howe may be at SRH12, and his manager, Jack Adams would appear as SHR 13.
I would like to write a simple formula by which I can identify Lead Owner and determine Lead Owner Manager.
Something like IF LEAD OWNER=Gordie THEN determine SRHx THEN calculate SRH+ (Jack Adams)
Is it more appropriate to to this at ETL or BI Layer ... does it matter???
Answers
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It matters if performance matters and performance always matters ... do it in a flattened hierarchy structure via ETL; simpler to model in the RPD; easy DB retrieval.
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