Oracle has been recognized as a Leader in The Forrester Wave™: Augmented Business Intelligence Platforms, Q2 2023, authored by Boris Evelson.
We believe being rated a leader in Forrester’s latest research is a vote of confidence in Oracle Analytics and further validates its strong position in the market. Oracle’s rating in the Wave carries significant weight as Forrester Research is one of the most respected and influential analyst firms that C-level executives globally consult before making buying decisions. For our customers and partners, the position as a Leader position validates their choice to work with Oracle Analytics.
The Forrester Wave for Augmented Business Intelligence:
Forrester were quick to recognize the shift towards augmentation and the latest research evolves how they define the market. According to the report: “Augmented BI adds vital capabilities to core enterprise BI, empowering users to become citizen data scientists drawing on the power of ML and broadening the reach of data and analytics to all decision-makers via conversational UIs.”
Since we launched Oracle Analytics Cloud (OAC), innovation in augmentation has been central to its design. OAC has included search for 9 years, NLQ/NLG and explaining hidden insights for 6 years, augmented data enrichment for 5 years, and explainable AI and ML consumption by business users for 4 years.
We continue to innovate our augmented BI capabilities, in 2022 we added an entirely new Auto Insights function, developed new Auto ML capabilities, enriched our Ask NLP, and enriched our Explain capabilities. Further, we evaluate innovation from multiple angles, including potentially disruptive technologies like generative AI.
There’s an expression in British English, when you say about a person that they ‘cannot see the wood for the trees’. According to Merriam-Webster it means “to not understand or appreciate a larger situation, problem, etc., because one is considering only a few parts of it”. Forrester’s clear-sighted analysis cuts through that tendency, which we believe is why it gave Oracle Analytics the highest score in the ‘current offering’ category of all the ABI offerings evaluated. In its write up Forrester says: “Each vendor’s position on the vertical axis of the Forrester Wave graphic indicates the strength of its current offering. Key criteria for these solutions include core enterprise BI, augmented BI/advanced analytics, conversational UI, enterprise functionality, deployment options, application development, and integration with business apps.”
We feel that Oracle Analytics’ score in the current offering category is a validation of the functional strength of Oracle Analytics and how it has developed. To delve a little deeper, Oracle is the only cloud hyper-scaler to score a maximum 5.0 in the ‘Core Enterprise BI’ and ‘Augmented BI/Advanced Analytics’ criteria of Forrester’s scorecard.
In our opinion this reflects that OAC is used for both self-service, agile, augmented analytics AND also has strong enterprise and operational reporting capabilities (supporting bursting and pixel perfect op reporting at massive scale). Its reporting capabilities are used daily to produce millions of reports in multiple formats.
The Forrester report also notes what we think reflects the value that Fusion Analytics Warehouse brings to the Oracle Analytics offer and that in a market where business value is key, its prebuilt analytics for ERP, HCM, CX and SCM stand out: “Oracle consistently impresses with analytics as a differentiator for its business apps."
James Richardson
Vice President, Product Strategy, Oracle Analytics
