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Here's why you need to know about Account Based Marketing (ABM) Right Now

Monisha.Suresh.Kumar-Oracle
Monisha.Suresh.Kumar-Oracle Posts: 35 Red Ribbon
edited Apr 29, 2022 6:22AM in Eloqua
Oracle participated in a joint session on Account-based Marketing with our partner, Leadspace.

Join our speakers,  Michael Henning, Product Marketing Manager and Bence Gazdag, Senior Director of Global Marketing and Demand Center & Technology from Oracle as well as our host speaker Jim Hopkins, Senior Director of Marketing at Leadspace , to see how these experts share their thoughts on "How to Build Intelligent ABM Campaigns".

Here's a few highlights:

  1. B2B purchases are no longer just based on logic but also based on emotional engagement.
  2. ABM takes a data driven approach to target the right accounts to offer personalized information for your campaign.   
  3. 77% of marketers using ABM to achieve 10% or greater ROI.

In this video you will learn how ABM is apt for the modern marketer. Marketers don't have to get their hands dirty to clean up data, ABM will do it for you! ABM uses Behavioral Interest-Based Targeting to gather data from different sectors and generate patterns or topics which can be used at the individual or account level.  You can learn who is interested in what topic and how often.

Want to know more?  Make sure you check out the link for more details!

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