Discussions
LinkedIn Campaign Manager | Reach your ideal customers on the world's largest professional network
In collaboration with LinkedIn, the Oracle Marketing Cloud Product team is excited to announce a new set of integrations with LinkedIn Campaign Manager that enables marketers to reach their ideal buyers on today’s largest professional network. The Oracle Marketing Cloud is the first Marketing Cloud Vendor to announce it’s strategic partnership with LinkedIn and delivers a brand new App for Oracle Eloqua that allows Modern Marketers to seamlessly work with LinkedIn Campaign Manager. Ready to learn more? Check out the Appcloud Marketplace Listing.
LinkedIn Campaign Manager enables marketers to raise awareness with native ads, build relationships and drive better lead generation efforts through the world’s professional feed. Leveraging the new LinkedIn Campaign Manager App for Oracle Eloqua, Marketers are able to capture and nurture new leads from LinkedIn and re-target individual buyers with relevant Digital Ads on LinkedIn. This achieved through a powerful combination of LinkedIn Lead Gen Forms and Matched Audiences, delivered as a single App for Oracle Eloqua.
Capture and Nurture LinkedIn Generated Leads at Scale. Marketers are able to convert unknown prospects into known buyers at scale leveraging LinkedIn Lead Gen Forms. High-quality leads can be captured and funneled directly into the right Oracle Eloqua Campaign, Providing marketers the ability to rapidly follow-up with relevant content while delivering a seamless user experience on LinkedIn. |  |
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 | Retarget Engaged Buyers With Relevant Digital Ads on LinkedIn Once converted, Oracle Eloqua’s robust Orchestration capabilities enables marketers to drive Cross-Channel buyer engagement, by which LinkedIn Matched Audiences can be used to re-target individual buyers with relevant digital Ads on LinkedIn. |
https://www.youtube.com/watch?v=9-MBzNG9QcQ
Some Resources...
Please use any of the following resources to get started with LinkedIn Campaign Managers for Oracle Eloqua.
Frequently Asked Questions
| QUESTION | RESPONSE |
|---|---|
| Is the LinkedIn campaign manager app currently available? | Yes, The LinkedIn Campaign Manager App is Generally Availability. Customers can download the App directly through Appcloud Marketplace Listing |
| How can I get access to the app? | Customers can download the App directly through Appcloud Marketplace Listing |
| Are there any additional costs? | The LinkedIn Campaign Manager App is provided free of charge for all Oracle Eloqua customers and can be downloaded through App Cloud Marketplace. The use of LinkedIn Campaign Manager however requires a separate license agreement with LinkedIn. Please reach out to your LinkedIn account manager for any details around pricing. |
| Can LinkedIn campaign manager be positioned as a complete replacement for adfocus/linkedin lead accelerator? | No, LinkedIn matched Audiences will only provide a partial replacement for Adfocus/LLA. Where Adfocus/LLA previously allowed marketers to leverage a variety of ESP’s to retarget Eloqua Contacts across different channels or platforms, LinkedIn Matched Audiences can only be used to retarget contacts on LinkedIn. LinkedIn officially deprecated Adfocus/LLA December 2016, and going forward customers will only be able to re-target buyers on LinkedIn with the Matched Audiences App. |
Comments
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@Nard Linders-Oracle, I am having trouble setting this up. I have the app added to my Eloqua instance. I went to LinkedIn and added an app following the instructions on this page: https://developer.linkedin.com/support/faq , but when I try to add it to the Eloqua Configuration I get an "unauthorized" error.
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@Nard Linders-Oracle, I am having trouble setting this up. I have the app added to my Eloqua instance. I went to LinkedIn and added an app following the instructions on this page: https://developer.linkedin.com/support/faq , but when I try to add it to the Eloqua Configuration I get an "unauthorized" error.
We are having the same issue. LInkedIn shows that the updates were successful, however the Eloqua LinkedIn Account Credentials show 'Unauthorized"
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We are having the same issue. LInkedIn shows that the updates were successful, however the Eloqua LinkedIn Account Credentials show 'Unauthorized"
Hi Cathy, Jim,
Thanks for sharing your feedback.
We have received similar feedback from other customers, and usually the issue is related to the API keys used when authenticating the Matched Audiences component of the LinkedIn Campaign Manager App.
For context, The LinkedIn Campaign Manager App for Eloqua comes with two services. LinkedIn Lead Gen Forms (Feeder Service) and Matched Audiences (Action Service). Today, Both services leverage a different Authentication protocol, where LinkedIn Lead Gen Forms simply requires a user to login with their LinkedIn Credentials, Matched Audiences actually requires users to provide their API Key/Secret manually.
We have recently updated our help center to provide more guidance on how to retrieve the correct API keys through LinkedIn Campaign Manager, by which additional information is also available through LinkedIn’s Getting Started Documentation.
Hope this helps to get things started, but please don't hesitate to reach out directly by email if you have any questions or concerns.
Thanks, Nard
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Hi Cathy, Jim,
Thanks for sharing your feedback.
We have received similar feedback from other customers, and usually the issue is related to the API keys used when authenticating the Matched Audiences component of the LinkedIn Campaign Manager App.
For context, The LinkedIn Campaign Manager App for Eloqua comes with two services. LinkedIn Lead Gen Forms (Feeder Service) and Matched Audiences (Action Service). Today, Both services leverage a different Authentication protocol, where LinkedIn Lead Gen Forms simply requires a user to login with their LinkedIn Credentials, Matched Audiences actually requires users to provide their API Key/Secret manually.
We have recently updated our help center to provide more guidance on how to retrieve the correct API keys through LinkedIn Campaign Manager, by which additional information is also available through LinkedIn’s Getting Started Documentation.
Hope this helps to get things started, but please don't hesitate to reach out directly by email if you have any questions or concerns.
Thanks, Nard
Our issue is with the LinkedIn Developer. What is our LinkedIn admin to do, which part of LinkedIn should they be looking at? Would help to have screen shots of LinkedIn AND ELQ for the App Configuration. (paint by number). Thanks @Nard Linders-Oracle for looking into this for us.
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Our issue is with the LinkedIn Developer. What is our LinkedIn admin to do, which part of LinkedIn should they be looking at? Would help to have screen shots of LinkedIn AND ELQ for the App Configuration. (paint by number). Thanks @Nard Linders-Oracle for looking into this for us.
Hi Cathy,
I have reached out to you directly to discuss the topic in some more detail.
Thanks, Nard
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Hi Cathy,
I have reached out to you directly to discuss the topic in some more detail.
Thanks, Nard
Were these issues addressed? Are there any Eloqua customers currently using this app? Looking into using it, but was curious if the issues early adopters had were addressed.
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Were these issues addressed? Are there any Eloqua customers currently using this app? Looking into using it, but was curious if the issues early adopters had were addressed.
I have been using this app. The key authentication process is no longer how the connection works. It is much more straight forward now. Ours works fine.
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Nice article. Some of the URL's do not work anymore, perhaps you can revisit them? @Nard Linders-Oracle
