Way to exclude some contacts with a specific domain name, but still include others with same domain?

User_V2TQV

We have a customer that only wants emails sent to their Leadership contacts within the organization, and not others in the org with the same domain name. I know I can create a segment that includes a Filter to exclude contacts with the value of that domain, but is there a way to still send it to some contacts with that domain name?

Or will we have to go through and 'Unsubscribe' each email that we don't want it sent to?

Constantin Gutic - LogDMS.com

Hi,

Depending on the available data, you could specifically target the leadership contacts by a combination of criteria, something like: Email Address Domain = ThatDomain.com AND Job Level = "Leadership" (or wildcard pattern if preferred). Or, if you have just a handful of Leadership contacts or if you have a specific list for those, then you could target only those by adding them into a Shared List.

Also, you mentioned that you were willing to "unsubscribe" each contact that does not need to receive that email. In that case, you could simply create a Shared List with those specific contacts and apply it as an exclusion in your Segment.

There are a few other ways to achieve your goal without the need to create a complex mix of just the "domain" criteria.

Kind regards,

Constantin Gutic

Marketing Automation Consultant

www.logdms.com