Product Notice: Eloqua Blind Form Submit URL Shortening [Jan 2022]
REMINDER: Starting January 24th, 2022, this feature will be enabled for all customers. See below for additional details. Previous updates at the bottom of this document.
Starting June 15, 2021, the implementation of shortening blind form submit (BFS) URLs and embedding that URL in emails will be rolled out to help mask any PII (personally identifiable information) that might be contained in the URL. While this functionality is generally available for all clients, you must request to have it enabled for your specific Eloqua environment(s).
With the new functionality, when saving an email with a blind form submit (BFS) link, a BFS entry can now be created in the database and the URL will be shortened help mask any PII that might be contained in the URL. While this functionality is generally available, you must request to have it enabled for your Eloqua environment if you’d like to take advantage of it.
Oracle recommends that you consider where/how you currently use BFS URL links elsewhere in your instance and test any workflows you have setup currently (i.e. re-direct links) prior to requesting to have the new BFS URL shortening functionality enabled.
To have it enabled, please contact Oracle Cloud Support. Once enabled, you can choose to either:
- Manually resave your emails to have the BFS URL shortened, or
- Request to have Oracle programmatically to shorten existing URLs on your behalf.
Note: If you choose to have the programmatic re-saving done behind the scenes, you may notice emails with BFS URLs showing up as "Recently Modified".
Without the new BFS URL enhancement, when a blind form submit is embedded in an email, the URL specified the F2 endpoint which required an enumeration of all form parameters and their values. The new implementation of a blind form submit endpoint (BFS), replaces this enumeration/listing of all parameters with a URL shortened approach, where a unique key is added instead. Using this unique key prevents the possibility of PII information being disclosed through enumeration of parameter values.
- Starting June 29, 2021, you can request to the BFS URL shortening changes enabled for your Eloqua environment.
- Starting January 24th, 2022, this feature will be enabled for all customers. Once enabled, the URL shortening feature will be applied to all new BFS links created and to any existing links contained in an email, after re-saving the email. We recommend that you enable this feature at your earliest convenience, to help mask any PII contained in BFS URLs and test any workflows that you currently have setup (i.e. redirect links. If you are relying on the query string parameter to construct the final redirect URL, with the BFS shortening removing PII, some of those parameters will not be available anymore).
Although this functionality is optionally available, Oracle highly recommends that all customers adopt this functionality at the earliest possible opportunity, even if you do not currently use blind form submit (BFS) URLs.
If you currently use blind form submit (BFS) URLs and embed those URLs and are concerned that there might be PII (personally identifiable information) contained in the URL, Oracle recommends that you consider where/how you currently use BFS URL links elsewhere in your instance and test any workflows you have setup currently (i.e. re-direct links) prior to requesting to have the new BFS URL shortening functionality enabled.
If you have questions, please feel free to reply to this post, or contact our Oracle Cloud Support team.
Q: If I choose to have my emails automatically re-saved, how can I see what emails were updated as part of this process?
A: Emails that were re-saved can be viewed in ‘Recently Modified’ or ‘All files’ in Emails. In ‘All Files’ you can open the search filters and select ‘Modified’ and ‘After’ and select a date (i.e. the date of the release that applies to your pod), emails that were re-saved will display Mgr[SiteName] in the ‘Last Modified By’ column.
Update - June 29, 2021: While we had communicated that starting June 15, 2021, existing emails with BFS links would be resaved programmatically to shorten existing URLs, we are now making this functionality optionally available and as such are not automatically resaving emails. The product notice below has been updated to reflect these changes.
Group Product Manager, CX - Marketing: Eloqua