Tracking referrals - what's the best field to use?

April Fuentes

Hi everyone,

We want to launch an email referral program and we want to be able to track the referrals to the original referrer. Basically, when someone forwards an email to refer one, two, three or more friends, we want to make sure that we are able to track back these referrals to that original person. One option we are thinking is appending a unique identifier/field (ie. contact ID) to the URL string, something that looks like this:

?track=om_referral_email&utm_medium=email&utm_source=eloqua&utm_campaign=commencement-referral&utm_content=link&utm_term={DYNAMIC-CONTACT-ID}

Is this possible? And if not, are there any alternative ways on how we can accomplish this goal?

Any idea/feedback is appreciated! Thanks!

-April

Arvind Aiah - portQii

Hi April Fuentes, have you tried this https://docs.oracle.com/en/cloud/saas/marketing/eloqua-user/Help/FieldMerges/Tasks/CreatingFieldMergeWithQueryString.htm#Query

Thanks,

Arvind

www.portqii.com

April Fuentes

Hi Arvind,

this is exactly what I'm looking for. Thanks so much! Will go ahead and try this out.

Thanks,