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Enable CC and BCC option for Email campaigns

capt.shanthis Posts: 1 Red Ribbon

Enabling CC and BCC option to email campaigns for B2B customers would grab more usage of Eloqua platform which sales can collaborate with marketers for better outreach and response.

If enabled, email analysis overview status should also be tracked individually.

3 votes

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  • John Alexander
    John Alexander Posts: 14 Gold Medal

    Hi, this is often requested but could cause the sender org issues.

    There's potential to send a LOT of emails to people in the CC/BCC field, for example a company with 100 sellers may have 20k customers, so assuming the sellers have 200 customers each, copying them in to the CC would mean they get 200 emails in their inbox.

    As well as likely annoying the seller, it could put a strain on the email platform.

    Profiler/Engage may be a better way for the sellers to understand what their customers are receiving.