Discussions
Oracle Eloqua 22A Release Content [Feb 2022]
Visit the Oracle Eloqua Release Center for more information about Eloqua's releases, Product Notices, and other important product information.
Oracle Eloqua 22A Release Highlights
- Split Decision Step on Campaign Canvas: Split contacts down different paths by percentages.
- Intelligent Form Spam Prevention: Helps identify and limit form submissions that are from unverified sources.
- Updates in Response to Apple Mail Privacy Changes: Separate tracking for automatic email opens and clicks and ability to see Apple email opens in reports.
- Blind Form Submit (BFS) URL Shortening: Help to mask personally identifiable information contained in BFS URLs in emails.
- SMS Enhancements and more!
Watch the replay
Additional Resources
- NEW: What's New (aka Release Notes) document for 22A
- NEW: New Insight Metric - Auto Opens
- NEW: Product Notice - Eloqua Retrieve a list of custom object data Application API endpoints search limits [Early Preview 22A (Feb 2022) / May 2022]
- Complete New Feature Summary for the 22A Release.
- Current Feature Availability Programs (updated for 22A)
- Current Product Notices are available within the Oracle Eloqua Release Center
Questions about the release? Post them below.
Group Product Manager, CX - Marketing: Eloqua
Comments
-
Will the "separate tracking for automatic email opens and clicks" be accessible via the Bulk API?
For example, when exporting
EmailOpenactivity type via the Bulk API:- Will we receive both auto-opens and regular opens by default?
- Will there be a way to distinguish between auto-opens and regular opens?
Thanks.
-
@JodyMooney-Oracle there was no mention of the updated ZOOM App e.g. 2.0
Can we expect to see that as part of Release 22A?
I understand Apps are on a slightly different release schedule to Eloqua. Would it be later in February?
It was mentioned in the Oracle Eloqua Roadmap: December 2021 webinar. The last mention, with a date attached, was Release 20D:
"ELOQUAZOOM APP
A new EloquaZoom app is now available. ? With this app, you can combine the marketing power or Eloqua with the virtual event and webinar capabilities of Zoom. It allows you to send webinar and meeting registrations to Zoom and retrieve participant information from Zoom to the campaign canvas. This app includes the Zoom Register Action service and the Zoom Attended Feeder service for the campaign canvas."
30 Jan 2022 - Update
This response from My Oracle Support is the same response I got 12 months ago:
"At this point in time, we would have to wait to see the app move from Closed Availability to Generally available. Unfortunately, they haven't noted a potential ETA as they are still working out the legal matters. I would assume they would indicate its future release on the Topliners Release Center.
Please stay tuned to our Eloqua release center for updates about its availability near product releases."
Post edited by derek.bell on -
We're still working to confirm when it's going to be available, Derek. We hope to have some good news soon.
Group Product Manager, CX - Marketing: Eloqua
-
Will auto email opens also be excluded from factoring in the email open decision step on campaigns?
-
Lou Patrick Principal Product Manager, Eloqua APIs & App Developer Framework Portland, ORPosts: 174 Bronze Trophy@Matt H. Auto opens will not be returned via Bulk API.
-
I have a similar question to User_874LC above. Will we be able to distinguish auto opens from real opens in segmentation? For example, will the segment filter criteria "Opened Any Email" include or exclude auto opens?
-
Hey @User_IS4GA ,
Auto opens are removed from total opens and associated open rates. In the example you shared, Auto Opens will not be counted in the segment filter criteria "Opened Any Email" .
@User_874LC the auto email open will also be excluded from the email open decision step on the canvas.
thanks!
OA
-
What about activity tracking and Profiler? Will the 'auto opens' be excluded from the activity panels?
-
-
I have a customer question regarding the new auto opens feature. I believe the answer is excluded on all forward looking filters but what about historical filters. For example, would a filter looking at anyone that has opened an email in the last year still include auto opens?
Also, what about auto-clicks metric in reports? Could you please confirm whether these are included or excluded from filters in the following contexts:
- Campaign Canvas Opened? and Clicked? Steps
- Shared filters / Segments
- Standard Dashboards
-
Hey @User_7OJIW -
Auto opens are only captured after the 22A release, so historical information is not available.
As of 22A Auto-Clickthroughs generated by scanning tools will be filtered and excluded out of clickthrough rates in reports/dashboards and campaign elements (such as the ones you listed). We have yet to introduce the new metric in Insight OBIEE but working towards creating a new metric for Auto clicks in an upcoming release.
For more information take a look at our post on Auto Opens.
Post edited by Otilia Antipa-Oracle on -
I have a client asking is there a difference between the spam form protection vs. catcha.
-
Question about the Auto Opens and Clicks - are these only related to Apple's MPP, which you've stated is being determined by Mozilla 5.0 or is this for any Spam checker software?
-
From what I've seen, this version is way better than a captcha. The problem with a Captcha is that it's easily avoided. I can go to your website, look at the form HTML, grab the field names, form ID and site number and, using Postman, submit forms all day. The Eloqua solution makes this impossible when it's turned on. We've been testing it with good results so far.
-
Hey @Robb Barrett - Auto opens and clicks are related to Apple's MPP as well other scanning or privacy scanning tools.
-
is Eloqua 22A Upgrade applied in Sandbox Environment or not ? or it is applied in Production only?
Please confirm
-
is Eloqua 22A Upgrade applied in Sandbox Environment or not ? or it is applied in Production only?
Please confirm
-
@Vikas Gupta Sandbox would be updated as well.
-
Eloqua should apply this new feature to Blind Form submits and figure out how to segregate those auto submissions that are just from email security tools scanning and opening the links. https://support.oracle.com/cloud/faces/SearchDocDisplay?_adf.ctrl-state=18cboqq0rc_4&_afrLoop=229135862403548
-
Hi @Otilia Antipa-Oracle we are seeing the impact of 22A Eloqua release in our metrics. Can you help us with this question? (Our directors send this challenge for us)
Imagine you send 10 emails, all are delivered.
5 people, all affected by Apple MPP open the email once, so our Unique OR will be 0% as they have been segregated from the report.
Also from those 5 people, 3 clicked once on the email, teh question is: Will our CTR be 3% or 0%?
We believe it should be 0% as an OR can't be lower than a CTR. Are we correct?
-
@User_DBSSI , I believe in this example it would be 0%. Oracle is also removing perceived auto-click activities. If these Contacts were flagged as MPP Opens it would stand to reason they would be flagged as MPP Clicks as well.
On another note, you could have a CTR higher than an OR. If a Contact has images disabled the open wouldn't show. However, that would not prevent a click from being registered, it would infer an open.
-
Thanks for your question @User_DBSSI - We are able to determine if an auto-open (from Apple MPP) was legitimate through a click. In other words, if the user actually clicks the email, we can then presume an open and will update open rates and click rates accordingly. In your example, if 3 contacts clicks on the email then the open rates will also update to include 3 opens - this is because we can presume an open through the click. Hope this helps clarify! :)
-
@jessenobbe - thats a great point about disabled images :)
Just to clarify we do identify auto clicks - but these are based on the user agent strings for scanning and privacy tools. As mentioned above if we have a click by an actual user, in a scenario where there is an auto open - then we presume the open and update accordingly.
