Coin toss or a/b switch decision

bwolff

Hey smart people, i have question.

I have a activated on going campagne. People enter go through some stages. But somewhere in de campagne i want to do a a/b test. I know it's possible with system program for a "normal" campagne and a/b test where you proces a batch of addresses.

In my running campagne, there are only a few addresses at once and instead of an a/b test, i would like to have a kind of coin toss or a/b switch decision.

Is this possible? and if so, who would i do something like this? If there are other ways to reach this goal i would be very interested to hear them.

Thank you!

bwolff

Ok, answering my own question: I'm going to use a percentage split using the contact ID. Good enough.

Mark Meyer

Not sure if this is what you are looking for but in release 22A there is a new "Audience Split" decision now available on the Campaign Canvas as detailed at https://martechhero.com/eloqua/use-audience-split-on-campaigns-in-eloqua/

jessenobbe

Hi @bwolff check out https://motiva.ai if you want to investigate more advanced a/b testing or learn more about different strategies. (Full disclosure, I work at Motiva.)