From a simple POV what is the difference between a contact v lead in Eloqua?

User_YZHGG

As above

Larisa Chirila - LogDMS.com

Hi User_YZHGG,

According to Oracle a contact is a data entity that contains the explicit data around an individual person in the database. All information about a contact are stored in Eloqua contact table.

As per a lead, that is the result of a contact within your database that is interacting with your brand and it's eligible to be sent to telemarketing or sales. You can store the lead information into a custom object and send it to your CRM. There is not a dedicated table for lead information in ELQ.

Hope this helps!

Best Regards,

Larisa Chirila

Marketing Automation Expert

https://logarithmicsolutions.com/

User_YZHGG

Thank you for your help there Larisa, much appreciated.