Audience Designer Makes Targeting Easier, Faster and More Efficient

As marketers, we know that promoting a specific product or service to the right audience significantly improves the success of that promotion. When creating audiences, marketers need to know how many recipients qualify for a target audience to ensure that they do not send too many or too few messages. And, they need to fine-tune the targeting criteria as they analyze and gain insights from the results of their marketing campaign.

This is why having the right tool to effectively and easily define, modify, and manage audience targeting rules is such an important requirement for any marketing application.

Oracle Responsys has long offered Filter Designer, a powerful and flexible tool for visually defining targeting conditions based on customer profile data as well as interaction data for email, SMS, Display and Mobile Push channels. Filter Designer users appreciate its flexibility and power, but many have asked for a simpler, more visual solution with some additional capabilities.