Best Practices for images used for Oracle Responsys mobile app campaigns

Hello Oracle Cloud Community,

I'm working on optimizing our mobile campaigns and would greatly appreciate some clarity on the recommended image specifications for various campaign types. Specifically, I'm looking for guidance on:

• Push Notifications:
  • What are the ideal image size (in KB), dimensions (width and height), and format (.jpg, .png, .gif, etc.) for images used in push notifications?
• In-App Campaigns:
  • For the following in-app campaign types, what are the recommended image specifications?
    • Full Screen:
      • What image size (KB), dimensions (width x height), and format are optimal?
    • Footer & Header:
      • What are the recommended image size (KB), dimensions (width x height), and format for footer and header banners?