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Oracle Responsys - 25C Release Overview [September 2025]

edited Aug 26, 2025 1:07PM in Responsys

Visit our Oracle Responsys Release Center for more information about Responsys related releases, Product Notices, and other important product information.

Responsys 25C Highlights include:

  • Conversational Marketing with RCS: Responsys now offers RCS messaging through a Google-certified CX app, allowing marketers to create interactive, enterprise-initiated dialog flows.
  • App Deep Link from SMS Short URL: Marketers can now configure SMS short URLs to open specific app pages, enabling seamless deep linking from SMS to the intended mobile app view.
  • Responsys Mobile (SDK) Request Authentication: An optional SDK feature now authenticates requests from mobile apps to block unauthorized access and increase security.
  • Responsys Mobile MessageCenter - Message Read/Unread Tracking:
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