Webinar: Lead Scoring Mastery: Driving Revenue with Data-Driven Prioritization [Sept 25] — Cloud Customer Connect
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Webinar: Lead Scoring Mastery: Driving Revenue with Data-Driven Prioritization [Sept 25]

edited Sep 3, 2025 3:47PM in Eloqua

Lead scoring enables you to prioritize and nurture the right prospects so you can accelerate your pipeline growth and maximize the return on investment from your marketing efforts. However, setting up and optimizing an effective lead scoring system isn’t easy—and, done poorly, can cause more harm than good.

Join B2B experts from Oracle Digital Experience Agency as they help you elevate your demand generation programs with advanced lead scoring strategies. In this interactive webinar, you’ll learn:

  • The core principles and latest trends in lead scoring
  • How to build and optimize scoring models using behavioral, demographic, and firmographic data
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