From Click to Clarity: Why UTM Tracking is Effortless in Eloqua

Every marketing click tells a story, but without the right tracking, that story is incomplete. UTM parameters are the simple, universal way to tag your links so you can see exactly where your traffic comes from, which campaigns drive engagement, and how each channel contributes to your goals.

In Eloqua, UTM tracking isn’t just possible, it’s seamless. By appending a few short codes to your URLs, you can capture source, medium, campaign, and more, then tie that data directly to your contacts and activities. This transforms anonymous clicks into actionable insight.

In Part 1: From Click to Clarity: Why UTM Tracking is Effortless in Eloqua