From Click to Clarity: Why UTM Tracking is Effortless in Eloqua

This article is Part 1 of our Eloqua UTM Tracking & Reporting series. If you’re new here, you can start with this one or explore the full series for the complete journey from strategy to reporting.

Before diving into code snippets, merge fields, and configuration screens, it’s worth stepping back to ask: why track UTMs in Eloqua at all?
In a world where marketing budgets are scrutinised and every click is a potential lead, the ability to attribute results to the right channels is a competitive advantage. This first part explores the business case, governance considerations, and how it sets the stage for accurate and actionable reporting.