Introduction to A/B Testing Best Practices Guide (Feb 2017)
SummaryBest Practices guide to A/B testing and OCCS Experiments
Oracle Commerce Cloud comes with Experiments, a tool that enables site optimization through A/B testing. A/B testing is a powerful way to learn what’s working and act quickly to drive results, but it can be a challenge to know where to begin. This guide provides best practices for getting started.
Includes tips, testing examples and matrix, top ten tests to start with, and testing workflow.