Commerce Cloud Heat Mapping, Recordings, Funnels and More with Hotjar
Heat Mapping is a data visualization tool that captures your customers' behavior on your website and displays the results as colors overlaid to the screen. Color intensities (usually from blue, red, yellow, orange to red) convey the intensity of the user interactions (for instance, clicks, movements or scrolls).
Following the steps in this article, you will be able to set up Hotjar, a heat mapping tool, on your Oracle Commerce Cloud instance. This article will also cover a couple more features: Recordings and Funnels. All these tools will help you better evaluate the efficiency of your commerce site, better understand the way customers use your site and guide you in optimizing and solving user experience issues.