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Multiple Contact Profiles or Persona in CDM

edited Feb 23, 2020 3:22PM in Sales 1 comment

Summary

What is the best way to achieve multiple profiles or persona of Contact/Person in Customer Data management

Content

Hi,

Has anyone come across a requirement or solution around multiple contact profile / persona?

Say we have 1 Person: Mr. X with a profile such as Add 1, Phone 1, Email 1, Job Title 1.

Now the same Mr. X is working with 2 different Organisations in 2 different roles, contact details, etc.

Org A: Mr. X (Persona 1) with Role 2, Add 2, Email 2, Phone 2, etc

Org B: Mr. X (Persona 2) with Role 3, Add 3, Email 3, Phone 3, etc

We can create the relationships of Mr. X with these Org's but we will not be able to add the whole persona profile with different contact fields or roles or even communication preferences by persona.

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