Tracking website conversions with Google Analytics and OIA
I've had a request from an SEO person who is looking at out new direct to consumer product on tracking website conversions in Google Analytics, which for us means knowing when someone has hit submit on out onboarding form which is built in Intelligent Advisor.
Has anyone else looked at this? Obviously I have the data from the hub and ServiceCloud but they are wanting to be able to track via GA in order to see which campaigns work and what the user journey is on the website before registering.
Will keep Googling but any pointers gratefully recieved.