BI Report - Need to display Date Time in User TimeZone in excel template - But always displaying UTC

Summary

Trying to display Report Run Time in User TimeZone, but unable to do it

Content

The requirement is to display the Date and Time in user Timezone. I came across few documents which say that the default setting is user Timezone and not the Sever Timezone. But the report always returns UTC time. In Report->Edit->Properties->Formatting, the setting is default as displayed in the screenshot.

https://docs.oracle.com/cd/E92519_02/pt856pbr3/eng/pt/txml/task_UsingTimeZonesinBIPublisherReports-5f7f64.html

https://docs.oracle.com/middleware/12211/bip/BIPUG/GUID-DCC0EB34-F81A-436F-8F36-AA3BFF11E7F1.htm#BIPUG138