Need to display customer name in a DFF

Summary:

Unable to display customer name in the DFF due to column length

Content (required):

When trying to link customer name value set to a segment in the DFF it returns following error.

"The assigned value set must have a data type that is compatible with the column data type and its maximum length must be no longer than the column length and its validation type must not be view object."

 Data type used was Character. Value set try to display the customer party name. its column length is 360. We are required to display this customer name in a DFF segment.