Parse rule not parsing as expected - unable to parse value into the customer reference field.

Summary:

Unable to parse a value into the customer reference field.

Content (required):

We are attempting to parse information from our BAI file, but it is not working like I had expected it to. I am trying to create 2 separate parse rules for the same transaction code, with one having a target field of 'Reconciliation Reference' and the other having a target field of 'Customer Reference'. The customer reference field is still being populated by the default data that is in field. I have tried running this with the override box checked and unchecked. What am I doing wrong?

Here is an screenshot of the rules.