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B2B Setup in Responsys

Hi everyone,

I know Eloqua is supposed to be the B2B marketing platform, but I have a lot of customers who prefer Responsys; some of these want to implement a B2B-style approach to the system as well as B2C, and I'm curious if any of you have setup responsys for B2B previously - and if so, what did you find to be the best architectural approach?

I'm leaning towards a single list using the email address as merge key, and then having extra columns for the B2B Business name / ID, and potentially then linking to a Supplemental table on that ID where it contains all the business information. That should help make things a bit more efficient as it can be used to lookup and pull the data into the transactional emails etc.

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