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Send BlueKai audiences to Responsys

in Responsys

Hello everybody,

I am now digging into Oracle DMP as we are about to begin a BlueKai-Responsys Integration. I have found plenty documentation and it is mentioned that one can leverage 1st party data to personalize dynamic content in cross channel experiences. However, I am not sure that this would be possible through Responsys Campaigns. To conclude, my biggest concern is if and how we could possibly share BlueKai audiences to use as entry audiences in Responsys Programs.

If anybody has relevant experiences with Responsys and BlueKai integration I would be glad to hear it.

Howdy, Stranger!

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