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A/B Testing in Responsys

in Responsys 3 comments

Hello Everyone,

I will be really thankful if anyone can share the implementations & procedures for conducting the A/B Testing (multivariate campaigns) on below:

1-  Multiple Subject & Preheader

2-  From name (try sending email from multiple names)

3-  Two different version of same emails to be sent to the same list

4-  Send Time Optimization (custom way to implement)

Any guides to how to set up programs or program examples etc.pdf or sample programs for each of the above.

Thanks

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