Integrating Internet of Things (IoT) with Marketing Automation Platforms: Use Cases
in Responsys
It’s estimated that by 2020 nearly 75 billion devices worldwide will be connected through the Internet. They would range from consumer devices like home appliances and cars to industrial machines such as cargo containers and wind turbines. The volume of data generated and used by all of these devices will be astronomical but analyzing the right data quickly and efficiently to make smart decisions will be the main challenge.
Internet of Things, or IoT, is the key technology that makes the interoperability among these devices possible. Oracle already offers a robust IoT Cloud Platform that is used by hundreds of companies like
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