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Using facebook custom audience for sending campaigns by event

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I have already performed and configured the steps according to the documentation:

1. The connection of the Responsys account with the Facebook account.
2. We have created the custom audience on Facebook
3. We added the Facebook Custom Audience application to the program with the APP function.

What we need to know is how to activate the event for new Facebook users. That is, how to set up the event in Responsys that takes the Facebook Custom Audience in a program.

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