What is your criteria for deleting contacts?
What is your criteria for deleting contacts in your Eloqua instance?
Let me go first. Here's my criteria for contact deletion:
- Test records
- Inactive contacts for last 1 year:
- Not opened any emails in last 12 months AND
- Not clicked any emails in last 12 months AND
- Not submitted any form in the last 12 months AND
- Not visited any website in the last 12 months AND
- Not visited any landing page in last 12 months
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