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Canada’s Anti SPAM Legislation (CASL) – Bill C-28

in Eloqua 32 comments

**UPDATE: CASL Enforcement Date Announced**

Overview

Most online marketers doing business in Canada today are already familiar with PIPEDA. But many are not aware that a new law, known in Parliament as bill C-28 was given Royal Assent on December 15, 2010. The law imposes onerous opt-in and other responsibilities on marketers doing business online in Canada. It covers items such as the sending of Commercial Electronic Messages (CEM), prohibition of installing computer programs without consent, and sending messages with false or misleading information in the content or header. Enforcement of the law is expected to commence in September 2011, which should give marketers ample time

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