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Basic Web Analytics Integration with Eloqua

in Eloqua 72 comments

Did you know that you can show the impact of your Eloqua email activities in your web analytics tool? Whether you use Omniture Sitecatalyst, Webtrends, Coremetrics or Google Analytics, it is possible to setup your email links to capture all of the parameters required by your analytics tool to measure Eloqua's contribution to web traffic vs. other sources like your banner ads or paid search efforts.

For those who use Google Analytics, you may have a need to pass many variables over such as: Type of Media (Email), Source of Media (Eloqua), Name of the Campaign (Eloqua Campaign Name) and

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