Best Practice – Custom Data Object Records (Data Cards) - Definition and Recommendations for Usage
So what is a Custom Data Object record? Custom Data Object (CDO) records or CDOs store data elements in the Eloqua system that are not part of your account or customer contact record. Custom Data Object records can also go by the name data cards.
Custom Data Objects allow you to define data elements that share one-to-many relationships with a contact or an account record. This data is stored, linked to the contact or account record and made available for many other uses (see below). Custom Data Object records are created in Custom Data Objects (also known as Custom Objects or Data card Sets).
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