A/B Testing Bible

A Complete summary for everyone on how to do A/B testing.

Content:

            Email Templates

                        Color

                        Headers (Size, color, text)

                        Tag Lines

                        Body Copy

            Email Links

                        Text/image

            Sender

                        General/Individuals

            Subject Lines

                        Static/ Dynamic/ Personalized

            Image

                        Image placements, relevancy/ Size/ Color

            Quantity

                        Quantity of the content, is it not enough, lot or reasonable.

            Text

                        Enough, less, lot, placement, relevancy.

            Call to Action

                        Text, Image, placement on page

           

            Social Media

                        Size, placement, text

Data Split:

           

            Percentage based.

            Control group based.

            Random

Time Split:

            Week/Day/Hours

Data:

            Several types of data, contact and account profile data, Lead Scores, etc.

            Regions, Account Types, sales data, all types of data tailored to business/ industry.