A 7-Step Pre-Flight Checklist for Email

Do you ever get that little uneasy feeling in the pit of your stomach right before you launch a campaign? I've been running email campaigns for 14 years and I still get that feeling - so much can go so wrong.  Are the links correct?  Is my segmentation logic accurate?  Will it display correctly?

The feeling only intensifies when last minute changes creep into the best-laid email plans. You can quell that uneasy feeling -  use a pre-flight checklist. Here are 7 checks I perform before launching a campaign. Run through these before your next email. If you can’t answer the following 7 questions with certainty, you should stop what you’re doing and re-check your work. Because like print*, once email is out there, its out there (though thanks to Eloqua, you can still update the links after an email is sent).