Using Query Strings and Anchor Tags to Track Click-throughs
A lot of clients use Eloqua to send newsletters to subscribers every month. Oftentimes those newsletters have links to articles on a landing page that the contact might be interested in. However if the links to those articles all point to the same page, how do you ensure that the landing page opens to the correct section of the page where the article they are interested in is located, and how do you track which article they were interested in? Anchor Tags and Query Strings can be used to do this.
Let’s say our newsletter this month has 3 different article summaries and the full versions are all hosted on our landing page: