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How to Create Dynamic Redirects in Eloqua

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in Eloqua 32 comments

Occasionally marketers need to pass dynamic fields (field merges) to a destination page from an Eloqua email.  While Eloqua supports this functionality, it does not however support tracking clickthroughs of links that contain field merges where the destination page isn't tracked by Eloqua.  This tutorial will show you how you can use a custom object, form, and a landing page with some custom Javascript to accomplish click through tracking for dynamic redirects that contain field merges.

When would I need this?

An example could be if you use a survey tool that requires a unique variable for each recipient.  You'd store the unique token on the contact record, and include it as a field merge in the hyperlink.  This works great, however you lose the ability to view the clickthroughs of that link.  This tutorial will show you how you can track when a user clicks the link, and have that link automatically go to the destination page while including any dynamic parameters you want to pass.

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