5 Common mistakes in Oracle Eloqua - and how to avoid them
in Eloqua
Using Oracle Eloqua or any other Marketing Automation tool? Read my Linkedin article article to find out 5 mistakes we want to prevent you from making.
While some might seem a little obvious at first, the mistakes in the article are all based upon real scenarios experienced at Eloqua implementations over the past couple of years. The article is relevant for both end-users as well as implementation partners of Oracle Eloqua and marketing automation in general.
Subjects:
1. DON'T BE TRIGGER-HAPPY
Suggestions on using the Campaign Approval Flow
2. TARGET ACQUIRED - ASSUMING YOUR SEGMENT IS VALID
Validation checks for Segmentation
3. LEAVING YOUR DATA IN A MESS
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