Artificial Intelligence for Customer Experience Optimization - Part 1

Artificial intelligence (AI) is touted by many as “the” solution to radically transform marketing automation. Yet specifics are often absent about how we move toward a more productive future.

In the next three posts, we’ll describe several significant steps forward and the associated machine learning capabilities that can bring them to life.

To understand where you can apply AI, consider how you define a typical email marketing campaign. In its simplest form, you define a population, email message, and the date and time of delivery. In a multi-step campaign, you specify sequences of messages often with time delays and conditional logic governing the delivery of each message. In other words, you take your best guess at what messaging experience will best resonate with the population.