Thank you for supporting the Cloud Customer Connect Community in 2024. It's a gift to work with you!

Look back
You're almost there! Please answer a few more questions for access to the Applications content. Complete registration
Interested in joining? Complete your registration by providing Areas of Interest here. Register

Artificial Intelligence for Messaging Experience Optimization — Part 3

In our third and final installment examining how artificial intelligence (AI) can transform marketing automation and audience engagement, we’ll discuss the power that machine learning offers marketers in driving highly adaptive, personalized messaging experiences when there are hundreds or thousands of different options.

In our previous posts, we’ve been discussing ways to test and optimize message variations, both in the context-free scenario where we have no customer data and the context-rich scenario where we have lots of customer attribute and behavior data.

Now we want to turn our attention to scenarios where we have a set of messaging experience options so expansive that it’s impossible to explicitly test all the possibilities. Think of this as a form of figuring out the Next Best Action to take for a given audience.

Tagged:

Howdy, Stranger!

Log In

To view full details, sign in.

Register

Don't have an account? Click here to get started!