Learnings from Gathering Title Data from our Contacts with an Eloqua Campaign

We recently decided to use a ‘title drive’ to gather and update job titles for our contacts in order to better understand where they fit in our industry ecosystem. In doing this we would have cleaner data updated directly by the contacts themselves.  With better job title data, we can more effectively target our audience with engaging and timely content tailored to their specific role.  We decided to run our initial ‘title drive’ through an email marketing campaign with landing pages, prepopulated forms, and email autoresponders. We also added an A/B test to determine the most favorable subject line to