Intelligent Email Frequency Management
Motiva AI's intelligent touchpoint frequency management for Eloqua
One of the key variables in campaign design is how often you send emails. Send too much email too often, and bad things follow.
- Unsubscribes go up
- IP, domain, and spam reputation damage
- Risk to your brand increases, and customer trust erodes.
Not good! But how much is too much email? And for whom?
We're releasing a new smart Frequency Management feature in Motiva AI along with some advanced analytics that help you:
1) Control sending at a global level,
2) override this when you have to on a campaign basis, and
3) understand the response behaviors in your population so you develop a sense of where your tradeoffs are in email send frequency.