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Using the Force (to track Lead Source)

A Long time ago, in an Eloqua Instance far, far away….

There were two fields: Lead source - Original and Lead Source - Most recent.

The battle for revenue attribution supremacy was fierce, but some people still asked “what was the deal?”, & “why do those fields even exist?”

Well, it is simple,... and if you so wish, I shall train you young Marketing ones, in 'the ways of the Source’.

The purpose of these fields is to give you some clear information on where your contacts originated and what their most recent interaction with you was.... Simple, right?

Lead source - Original

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