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Here's why you need to know about Account Based Marketing (ABM) Right Now

in Eloqua 1 comment 
Oracle participated in a joint session on Account-based Marketing with our partner, Leadspace.

Join our speakers,  Michael Henning, Product Marketing Manager and Bence Gazdag, Senior Director of Global Marketing and Demand Center & Technology from Oracle as well as our host speaker Jim Hopkins, Senior Director of Marketing at Leadspace , to see how these experts share their thoughts on "How to Build Intelligent ABM Campaigns".

Here's a few highlights:

  1. B2B purchases are no longer just based on logic but also based on emotional engagement.
  2. ABM takes a data driven approach to target the right accounts to offer personalized information for your campaign.   
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