Here's why you need to know about Account Based Marketing (ABM) Right Now
Oracle participated in a joint session on Account-based Marketing with our partner, Leadspace.
Join our speakers, Michael Henning, Product Marketing Manager and Bence Gazdag, Senior Director of Global Marketing and Demand Center & Technology from Oracle as well as our host speaker Jim Hopkins, Senior Director of Marketing at Leadspace , to see how these experts share their thoughts on "How to Build Intelligent ABM Campaigns".
Here's a few highlights:
- B2B purchases are no longer just based on logic but also based on emotional engagement.
- ABM takes a data driven approach to target the right accounts to offer personalized information for your campaign.
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