B2B Predictions for 2020
The year is coming to an end resolutions are likely to be on the rise!
This holiday, Forrester is sharing a small gift, "B2B Marketing Predictions for 2020". Unwrap these predictions to help you determine goals for success this upcoming year.
Here's a sneak peak!
- Seller engagement will increase, even as more transactions close digitally.
- Sales enablement will expand its scope and more frequently operate within the marketing organization.
- The value prop for B2B customer data platforms (CDPs) will shift from data integration to activation.