B2B Predictions for 2020

The year is coming to an end resolutions are likely to be on the rise!

This holiday, Forrester is sharing a small gift, "B2B Marketing Predictions for 2020". Unwrap these predictions to help you determine goals for success this upcoming year.

Here's a sneak peak!

1. Seller engagement will increase, even as more transactions close digitally.
2. Sales enablement will expand its scope and more frequently operate within the marketing organization.
3. The value prop for B2B customer data platforms (CDPs) will shift from data integration to activation.

Get your 2020 Predictions Here