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MOVEMBER: Only 3 Marketers catering to Millions of participators in 21 countries : How Has Eloqua He — Cloud Customer Connect
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MOVEMBER: Only 3 Marketers catering to Millions of participators in 21 countries : How Has Eloqua He

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in Eloqua 1 comment

Movember is well known for it's men's health efforts and awareness. The Melbourne born non-profit has increased awareness all throughout the world with its unique and well recognized branding strategy which encourages participants to take part in challenges to raise funds to reduce the risk of cancer and other men's health needs.

Movember's Marketing Team was exhausted with manually writing out different versions of emails and creating a number of spreadsheets  to manage marketing campaigns. With the upgrade to Oracle Eloqua in 2017 they now use one segment to target all participants who bring in majority of funds.

By upgrading to Eloqua this team saw a 48% increase in raised funds through email. Because of this increase in funds more men can live, healthier, happier and cancer free lives!

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